As a podiatrist, physiotherapist, bike fitter, or medical professional, your goal is to provide the best possible care for your clients. Foot pain, instability, and poor cycling biomechanics can negatively impact performance and lead to long-term injuries. G8 Performance’s premium cycling insoles offer cycling shoe insoles that benefit both your clients and your business.

The G8 Performance Story: Passion and Innovation in Foot Health

G8 Performance was founded by David Lee, whose personal journey with foot pain and dedication to improving foot health led to the creation of innovative orthotic solutions.

David’s Journey

From his teenage years, David experienced persistent foot pain, numbness, calf cramping, and shin splints. These challenges intensified during his service in the U.S. Army starting in 2003, where he worked and trained with U.S. Elite Special Forces across six deployments. The rigorous demands of military life further strained his feet and legs.

After returning to Australia, David sought effective solutions for his foot issues. Dissatisfied with existing products, he decided to develop his own, leading to the birth of G8 Performance in 2010. Since acquiring the company in 2012, David has been committed to addressing the root causes of foot pain, rather than offering temporary fixes. His mission is to promote ongoing foot health and change the world's perspective on the importance of feet in both sports and everyday life.

The culmination of David’s experience resulted in the development of premium products to reduce foot pain including cycling shoe insoles. 

Read more about his story here. 

Innovative Approach

G8 Performance's insoles are designed to:

• Assist the forefoot in flexing and dispersing energy upon impact.
• Support the foot throughout the entire gait cycle.
• Encourage natural foot movement within the shoe, promoting passive exercise of the plantar muscles.

This approach not only reduces injury risk but also enhances athletic performance for a wide range of individuals, from professional athletes to casual walkers.

Why Partner with G8 Performance?

By partnering with G8 Performance, health professionals can trust in a brand built on personal experience, innovation, and a genuine passion for foot health. David's journey underscores the company's commitment to developing products that offer long-term solutions, making G8 Performance a trusted partner in promoting foot health and enhancing performance. 

As a sports physician or health professional, your priority is delivering exceptional care to your clients. Issues like foot discomfort, instability, and improper cycling biomechanics can hinder performance and contribute to chronic injuries. G8 Performance’s high-quality cycling shoe insoles provide an effective solution, enhancing outcomes for your clients and your practice.

Partnering with G8 Performance means you can:

• Offer cutting-edge, customisable foot support tailored to active individuals.
• Expand your service offerings by providing high-quality insoles that address foot pain, misalignment, and circulation issues.
• Boost client satisfaction and retention by offering effective, research-backed solutions.
• Increase revenue with excellent profit margins on a trusted product line.

The Clinical and Performance Benefits of G8 Performance Insoles

1. The Ultimate Cycling Insole: 2620 Pro Series

For serious cyclists, power transfer, stability, and foot support are non-negotiable. The 2620 Pro Series is the go-to choice for performance-driven riders, providing:

• Adjustable Arch Support – Customisable to five different arch heights to ensure a tailored fit for every foot shape.
• Enhanced Power Transfer – Designed to maximise energy efficiency, reducing foot fatigue and improving endurance over long rides.
• Biomechanical Alignment – Supports the natural foot movement while preventing excessive strain on joints and muscles.
• Optimised Forefoot Flexion – Increases blood flow and reduces numbness, making it ideal for high-mileage cyclists.

This insole has been specifically designed for athletes like cyclists. To better understand the potential benefits for your clients read the Cycling Orthotic Insole page here. 

2. Customised Support for Every Client

While the 2620 Pro Series is the premier cycling shoe insoles for high-performance cyclists, G8 Performance also offers additional solutions for different client needs:

• Ignite Heat-Mouldable Insoles – Perfect for those requiring a fully customised, heat-moulded fit to accommodate unique foot shapes or chronic discomfort.
• Metdomes™ Metatarsal Pads – Designed for individuals struggling with numbness and circulation issues, enhancing blood flow and reducing pressure on the forefoot. Used in conjunction with an existing insole. 

A recent study published in Bioengineering found that scientifically engineered shoe insoles significantly reduce plantar pressure and foot pain, making them essential for injury prevention and improved comfort. By incorporating custom arch support, metatarsal support, and flexible forefoot design, G8 Performance insoles align with the latest biomechanical research.

3. Preventing Common Cycling-Related Foot Conditions

By stocking G8 Performance cycling shoe insoles, you can help clients prevent and manage conditions such as:

• Plantar Fasciitis – Reduce strain on the arch and heel with adjustable arch support. 
• Metatarsalgia & Morton’s Neuroma – Redistribute pressure away from the forefoot.
• Foot Numbness & Poor Circulation – Encourage blood flow with targeted metatarsal support.
• Knee and Hip Misalignment – Improve lower limb alignment by stabilising the foot.

According to Cycling Weekly [2] a 2012 Australian study found that 53.9% of cyclists experienced foot pain when cycling. They recommend using good quality insoles to alleviate the pain being especially important for those cyclists which; use clip in shoes, ride for long distances, or ride up hill for a sustained amount of time. 

Business Benefits of Becoming a G8 Performance Partner

Increase Revenue with a Profitable Product Line

• Excellent profit margins on high-quality, in-demand products.
• Global shipping and distribution from warehouses in the USA, Europe, UK, and Australia.
• Marketing and educational support to help you promote and sell effectively.

Enhance Your Professional Offering

By integrating cycling-specific insoles into your practice, you:

• Expand your expertise in sports performance and rehabilitation.
• Attract new clients seeking performance-enhancing foot solutions.
• Differentiate your business from competitors by offering premium, research-backed insoles.

Join a Growing Network of Professionals

G8 Performance partners with:

• Podiatrists, Physiotherapists, and Chiropractors – Offering clinical solutions for foot pain and alignment.
• Bike Fitters and Sports Coaches – Helping athletes improve efficiency and endurance.
• Gyms, Personal Trainers, and Wellness Practitioners – Providing active individuals with preventive care solutions.

How to Get Started

Partnering with G8 Performance means more than just stocking insoles—it’s about having the support, education, and resources to confidently recommend and sell products that will benefit your clients. We understand that as a health or fitness professional, you may have questions about how to integrate these products into your practice. That’s why we offer:

• Comprehensive Product Education – Learn about the features, benefits, and biomechanics behind each insole so you can provide expert recommendations.
• Ongoing Support & Marketing Assistance – We equip you with wholesale pricing, marketing materials, and educational resources to help you promote and sell effectively.
• Direct Access to Expert Guidance – Our team, including founder David Lee and a dedicated Partner Relationship Manager, will work with you to ensure you feel confident in presenting G8 Performance products to your clients. We provide personalised support to answer your questions, help you integrate insoles into your practice, and equip you with the tools needed for success.

Becoming a G8 Performance partner:

1. Fill out the partner form on our website.
2. Our team will reach out to discuss your needs, answer your questions, and provide expert recommendations.
3. Gain access to wholesale pricing, promotional materials, and training resources.
4. Start offering premium cycling insoles to your clients with the confidence of having ongoing support.

👉 Apply to Become a G8 Performance Partner Today

References

[1] https://pmc.ncbi.nlm.nih.gov/articles/PMC10375994/#sec5-bioengineering-10-00816

[2] https://www.cyclingweekly.com/fitness/bike-fit/injury-prevention-foot-pain-149113